If you still like sending cards, you might have heard of Felt—the app that helps you mail real, personalized cards using just your phone. It’s a surprisingly charming idea in a texting, emoji-filled world. Felt lets you write or draw notes on your phone’s screen, pick a card design, and send it off as actual paper mail—all without leaving your couch.
At the heart of Felt is Tomer Alpert. He wanted to make it simple for anyone to add a personal touch to mail, even if they’re pressed for time or a post office run feels like a hassle. The app basically takes your handwritten doodle or message, pops it onto a card, and mails it anywhere in the world for you. That’s the gist of Felt.
A Shot on Shark Tank
You might remember Felt from its appearance on Shark Tank, Season 7. Tomer stepped onto the carpet in the season finale. He was looking for a $200,000 investment in exchange for 6% of his company.
Tomer went through the usual pitch: sharing how Felt works, talking about its early traction with users, and explaining why people still want to send physical cards, even in an era full of messenger apps. The Sharks were curious, especially about how something so classic could fit with modern tech.
Negotiating with Kevin O’Leary
During the pitch, Kevin O’Leary—aka Mr. Wonderful—showed serious interest. He countered Tomer’s ask by offering $225,000 but wanted 10% of the company instead. Tomer wasn’t keen on giving away that big a stake, so there was a bit of back and forth.
They finally reached a handshake agreement: $225,000 for 6% equity, just as Tomer originally wanted with a little extra cash thrown in. It seemed like a pretty big win at the time, both for Tomer and for fans watching at home who were rooting for a tech-y, feel-good product.
But, as with about half the deals you see on TV, things changed behind the scenes. The deal with Kevin O’Leary didn’t actually close once the cameras stopped rolling. No Shark money actually came Felt’s way.
What Happened After the Tank
Even without the funding, Felt saw a nice boost just from the Shark Tank spotlight. Right after the show aired, their downloads jumped. The app hit 60,000 downloads soon after, and people seemed to like using it. At one point, it had a 4.5-star rating on Apple’s App Store—a pretty good sign that folks appreciated what it offered.
What’s interesting is that while some companies fizzle out after the Shark Tank buzz fades, Felt stuck around. Fast forward to 2025, and you’ll still find the app going strong. It’s available on both the Apple App Store and Google Play. The Apple version now has over 69,000 reviews, with a near-perfect 4.7-star average. That tells us Felt is not just surviving—it’s getting new users and keeping them happy.
You’ll find regular updates to the app, changes to make it easier to use, and even new card designs popping up for different holidays and occasions. The team still seems engaged and visible on social media, sharing user stories and promoting new features and partnerships.
The Numbers: Revenue and Reach
Downloads and ratings tell part of the story, but how is Felt actually doing as a business? Over the years, estimates say that annual revenue is now between $1.5 and $2 million. That’s not mega-corporation territory, but for an app in a pretty niche space, those are decent numbers.
They’ve made a point of continuing to improve the user experience. The core focus hasn’t really changed: combining convenience, a personal touch, and real mail. It seems there are enough customers out there who want just that. The business model—charging for cards within the app plus a bit extra for postage—keeps things straightforward.
Outside of just making money, Felt has grown into a well-recognized name among digital greeting card services, especially for people who feel e-cards just aren’t personal enough. The Felt team has also dabbled in business partnerships (say, sending thank-you cards on behalf of companies), so you can see they’re not sitting still.
Valuation: Net Worth Then and Now
Back during Shark Tank, Tomer placed a value of about $3.33 million on Felt. That’s based on his original ask: $200,000 for 6% of the company. After the episode aired and with the post-show uptick, some reports put the company’s value as high as $3.75 million. That matched the optimism and attention of the moment.
But business isn’t just about big moments. By 2025, more grounded numbers suggest Felt’s net worth is closer to $1.75 million. That can sound like a decrease, but it’s also a sign of a company that stabilized and found a steady user base, rather than one chasing explosive, unsustainable growth. Not every startup turns into a unicorn–and that’s alright.
Here’s a quick side-by-side look at Felt’s numbers over time:
| Metric | 2016 (post-Shark Tank) | 2025 (latest updates) |
|————————-|————————|———————–|
| Downloads | 60,000 | 69,000+ reviews |
| App Store Rating | 4.5 stars | 4.7 stars |
| Annual Revenue | Not specified | $1.5–2 million |
| Company Net Worth | $3.33–3.75 million | ~$1.75 million |
| Shark Tank Deal | $225k for 6% | Deal not closed |
If you look at the company in 2025, it’s still running, still profitable, and still independently run—just maybe a bit more modest in size compared to the Shark Tank hype days.
Why the Shark Tank Deal Didn’t Close
It’s worth addressing what didn’t happen too. Tomer didn’t get the Shark Tank money in the end. As with a lot of “in the Tank” deals, there are follow-up steps—due diligence, paperwork, and sometimes, disagreements about the company’s books or plans. Felt and Kevin O’Leary didn’t get to a final deal, but there’s no big drama behind it. That’s just common for this show.
The real prize was the exposure. Millions of people watched, many checked out the app, and word spread that sending handwritten cards can still be kind of cool, even if you never pick up a pen.
What’s Next for Felt?
You might run into the Felt app next time you’re scrolling through the app store for last-minute gift ideas, or maybe you’re a regular user who likes sending thank-you cards after interviews or parties. The point is, the app is still here.
If you want more info on how other Shark Tank startups have fared, check out ReadMyBusiness.com—they regularly cover updates like this.
Felt never became a household name like some big card or gifting services, but it’s carved out a comfortable spot. The app’s user-friendly features, growing template library, and continued updates suggest the team isn’t resting. They’re clearly aiming to keep things fresh, easy, and a little bit sentimental in a tech-heavy world.
The Bottom Line: Felt’s Story So Far
Even though the Shark Tank deal with Kevin O’Leary didn’t pan out, Felt took the national TV exposure and made it work. Their download spike was real, but they managed to turn that into long-term users who come back for more.
With steady revenue, a loyal customer base, and regular product updates, Felt is still a player in the greeting card world, offering something special for those who want just a little more than what’s possible with email or text. It’s not about explosive growth or billion-dollar headlines—just a well-run business meeting real people’s needs in a thoughtful way.
